Nurturing Babies Naturally Since 1982

Guided by principles, our family-oriented company collaborates with our customers, team members, suppliers, and partners to provide healthy and practical products for babies' whole development and resources for natural parenting.
Emi Kubota, her daughter Naomi, and iplay., inc. founder Becky Cannon

Emi Kubota and Becky Cannon are the mother-daughter owners of i play., Inc. Naomi is the littlest addition to the family, as well as the Chief Product Tester!

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The i play., Inc. Family of Brands for Baby’s Well-being


Sparky, the bright firefly,
helps babies shine.

i play.® baby wear supports a child’s innate quality of being that is expressed through play. Swim Wear, Sun Wear, Organic Wear and Outer Wear are designed to support movement, connection to nature, and having fun.

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Buddy, the sleepy sprout,
helps babies grow.

green sprouts® baby care promotes holistic early child development with functional Feeding, Toys, and Wellness items. They are made from safer materials to protect from the inside out and to support whole learning and natural health.

Shop green sprouts

Sunny, the radiant sunflower,
helps babies bloom.

grow healthy® baby fare offers the nutrition to establish the foundation for lifelong health. Real nourishment from nature’s principles by supplying the staples for homemade baby food, while encouraging the use of fresh, organic, seasonal, and local produce.

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Joy, the lively butterfly,
helps babies flourish.

grow healthy. grow happy. the whole baby resource is an educational initiative that provides information for parents and caregivers to nurture their child’s physical, emotional, and mental development naturally.

Discover grow healthy. grow happy.

Award-winning Bestsellers

i play.

Snap Reusable Absorbent Swim Diaper

"I love the i play.® reusable swim diaper for my 14 month old son! I love the snap closure on the side, making it easy to get on and off, especially when he is wet from being in the water! We have experienced a dirty solid while he was wearing it, and the diaper held up great! We just keep ordering the next size up! Thanks i play.® for a great product!"

★★★★★ Online consumer review by Jennifer

i play.

Sun Protection Hats

"The BEST sun hat ever! My baby girl was completely protected from the sun, face and neck, along with her swim shirt! We found one in Florida and haven't been able to find anymore, so I'm very happy I found them here to buy online! I'm stocking up for summer! And I'm sharing this great hat with all my mommy friends!"

★★★★★ Online consumer review by Stephanie

green sprouts

Glass Sip & Straw Cup

"This sippy cup is one of the most innovative toddler products on the market. I searched everywhere to find a glass cup that I would feel comfortable with... This cup has an entire plastic casing around the glass so that your toddler can literally chuck the cup at the ground and it is FINE. I finally have a GLASS sippy cup that doesn't leak and is protected! Thank you green sprouts®!!!"

★★★★★ Online consumer review by Alice

green sprouts

Fresh Baby Food Glass Cubes (4 Pack)

"These are perfect for my little guy starting solids. It's so nice to know that, since these are glass with BPA free lids, my little guy isn't being exposed to dangerous chemicals in his very first solid foods! The tray is great too, especially because these are glass. They went right through the dishwasher just fine. Definitely going to get more of these!

★★★★★ Online consumer review by Michelle

green sprouts

Stay-dry Infant Bibs (10 pack)

"These bibs are simply the best! These have worked better than any other bib I have. I have found them to provide more coverage than other bibs, so less mess on baby. They are super soft, but still keep liquids from soaking through. I like the variety of colors as well... I like to keep it simple and find a quality product that gets the job done. I would highly recommend!"

★★★★★ Online review by Sandy

green sprouts

Baby Brush & Comb Set

"We absolutely love this brush! I had been gifted a couple of generic-style baby brushes with synthetic bristles for our baby shower, but they were super stiff and uncomfortable. I ended up getting recommended this brush from a friend because it is incredibly soft to the touch and easy to hold. Now my son coos while he gets his hair brushed and loves it!"

★★★★★ Online consumer review by Laura


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